Drake – Views

We're officially eight years into Drake as a thing. That's pretty amazing to think about. Views is Drake's fourth album, fifth if you count So Far Gone, seventh if you count If You're Reading This It's Too Late and What A Time To Be Alive. With those first four projects (up until NWTS), everything seemed to go as planned. By Take Care, he was a legit superstar and with NWTS he didn't stumble. The Drake train kept on going and I was mostly there for the ride. I can't say the same for IYRTITL. It was way too long. It had a bunch of missteps and that doesn't even include the gun talk. Culturally though, nothing seemed to change. When Meek spoke up about the ghostwriting, the world took Drake's side. (We don't have to acknowledge WATTBA.)

Views is the first time the general consensus for a Drake album is as mixed as it is. It's hard for me to reconcile if Drake has regressed or if my taste has dramatically changed. It's probably both, but I listen to So Far Gone and sometimes it's hard for me to take any of those lines seriously. Maybe this is what Drake was all along? Or at least, you know, partially.

It's possible that Views is as long and sprawling of an album as it is because of the RIAA streaming rules and sales equivalents. The album's long but songs are also long. Vocals end and then the track doesn't end for another 18 seconds. This seems very much on purpose especially if streaming services pay out more if you listen to 4+ minutes. But jesus man, it's like he wasn't even trying with this one. Or this is the result when he writes rhymes by himself again. There's no Quentin Miller. There's no Hush. Maybe there should have been?

I find it very annoying how aware he is of his memeability. He's also aware of his demographic and their listening tendencies. Views is an incredible passive listen – while you're reading an article or studying for midterms. It's a pretty not-so-good active listen. And while I love "Find No Ways" and the dancehall tracks, this is not an album that someone who implies he's more significant than successful conventional rappers like Kendrick and Jay should be able to drop. This is a very pivotal point in Drake's career because the sales are still in his favor, but does he off and decide to become Flo-Rida or does he take his next chance seriously?