If I were in high school, I'd love Wiz Khalifa. I'd listen to the first 45 seconds of a song, claim, "that's sick," and hit the skip button, all while listening through one earbud, doing something on my phone and having a conversation with someone. That's what the music he makes allows for. It's free. It's fun. It's not too serious.
From an alternate perspective, his music isn't very good. His music has incorporated more and more melody over the years and it offers some interesting moments, but his rapping is literally as basic as it gets. Blacc Hollywood is Wiz's third album, and the success he's had (and managed to maintain) allows him more creative freedom than is ever allowed on major label albums today. Still, nothing worthwhile really comes from it. Having Juicy J and Project Pat on a (kinda?) high profile rap album in 2014 is cool in theory, just not the execution. The Nicki feature is a waste. And you'd think having Ty Dolla $ign in your corner would lead to more than whatever this album's intro is.
Occasionally things do work out. "We Dem Boyz" is great. I've decided I know nothing about what will work at radio, but "You And Your Friends" is the one, like "Black and Yellow" status. In both of these cases, things come together. Again, they're free, they're fun. There ultimately isn't much Wiz contributes as an artist, and that's where the discussion around Blacc Hollywood should end.
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