When 50 Cent hopped on LoveRance's "Up," it was a move meant to keep himself somewhat relevant and help give a local hit some national shine. He had been charitably flocking verses to everyone from Too Short to one-offs like Mann that it had become routine over that time period. So while he actually shouted out HBK on "Up" and appeared in the video, it probably didn't occur to anyone that there was a relationship between Fif and Su or any the HBK kids.
On Wednesday Jay Ant threw out the song, claiming it had not made Su's upcoming debut Sincerely Yours. 50 is also in album promo mode, so it kind of makes you think where his starpower and credibility is at if a great song like this won't even make IamSu's album. This is definitely one of Jay's more accessible beats. It soothes in the way most of his music does without intentionally being extra trippy. Su has been playing around with the auto-tuned flow for almost two years now, and especially in the wake of guys like Young Thug, it's great to see someone use his voice as an instrument as uniquely as he does here. 50 also shines here. He basically follows Su's style, but he's clearly having fun stepping outside of his comfort zone.
The four singles he's dropped from Animal Ambition, while all technically good aren't anything to run home to. Perhaps 50 is in a position, at least creatively, to try these new styles instead trying to recreate feelings from his heyday. While there would almost certainly be a backlash, I would very much appreciate it.
This song is so much more interesting than the single Su actually decided to go with, it's a total bummer it isn't official. But if this ended up on the cutting room floor, I look forward to what ends up on the album.
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